Public relations and corporate communications have a profound impact on the perceptions – and actions – of investors, customers and regulators.
There are times when the steady assurance of a well-earned reputation is needed when companies face high-profile, complex challenges.
It’s all about value.
The market ideally should reflect a company’s full worth. But that doesn’t always happen. Institutional investors, analysts and fund managers may not fully understand the company’s value proposition and its growth strategies. It takes a concerted effort through a variety of channels to make a difference.
Economic development, job creation and business attraction ultimately start with leads – that is, identifying potential investors. Getting the right leads – and at the earliest stage possible – is crucial.Read more...