Corporate communications
Corporate communications and PR
Corporate communications and PR
Engaging your vitally important audiences
Engaging your vitally important audiences
Effective corporate outreach engages people. It builds credibility, reputation and goodwill. It reveals who and what you are as a company and as an executive management. Think heart-warming stories of charity, valor and help. Donations to non-profits. Volunteers building Habitat houses.
When it's not routine, you'd better be ready
When it's not routine, you'd better be ready
When something bad happens - either inside the corporate walls or an external event - it can be a shock. Managements have a strong urge to clam up and say nothing. Or their legal departments drive the response. But it can damage your corporate reputation to let legalese define the company's position - or just as bad, saying as little as possible, letting the public conclude the worst in the absence of information.
Yes, it can be difficult. But there's a way to navigate to the other side of a crisis. We help determine what to do and say, how and where to say it, and where the communication should go over the long-term. And if you already have a good reputation for transparency and engagement, those deposits in your "trust bank" will help.
Challenges will emerge, as they invariably do. The time to plan and prepare for the next one is now.
Program categories
- Situation Analysis | Strategy Development
- Media Relations
- News Releases
- Backgrounders
- Press Conferences
- Social Media strategy and engagement
- Media Interview Training
- Measurement & Feedback
- Event Management
- Website Management
- Publications
- Employee, customer and community outreach
